Politeness Theory

Adidas Uses Creativity to Find Social Media Chief

As our semester winds down, you may be interested in learning about job opportunities and strategies for gaining a professional foothold using your social media skills.  Take Adidas, for instance, which is launching their "Wear in the World" competition for a new social media chief finalist.  You may also want to check out a collection of job postings on the site "Jobs in Social Media," which displays a variety of positions from social media marketing coordinator to social and digital account executive.  On the site, you'll find sample resumes, job prospects, tips and perspectives from a variety of bloggers and community members.  Other great sites include "Social Media Jobs," which lists current positions, "Simply Hired," which offers a national job board with positions for social media marketing consultants, directors, managers and interns, "Indeed" and "Mashable."  Time to update your digital resume and blog as you embark upon your search!

Hello All:  I just attending the 2011 National Conference on Media Reform where social media was discussed as useful for countering corporate media.  However, policies affecting net neutrality are currently being reviewed by the Senate and deserve public support.  Have your voice heard!  Below is a summary worth reviewing. 

National Conference for Media Reform Wraps in Boston  

BOSTON -- Sunday marked the end of the 2011 National Conference for Media Reform in Boston -- an energetic and inspiring gathering that brought together more than 2,500 grassroots activists, policymakers, journalists and scholars from across the country, as well as thousands more online.

Participants explored more than 80 sessions on topics ranging from how to fix the Federal Communications Commission to Wikileaks, online organizing and disaster response to the new face of media consolidation, public and community media to feminism and immigration....Net Neutrality was one of the hottest topics of conversation after the House of Representatives passed a bill Friday attempting to rescind the FCC's Net Neutrality rules. On Friday at the conference, House Democratic Leader Nancy Pelosi condemned the vote. "No one should be guarding the gate on the Internet," Pelosi said.  Read more here!

Social Media = Sharing Links

Hello Everyone:

Celina has shared a link on 100 of the Best Social Media Blog Posts So Far in 2011 with us and Trista has forwarded a Slideshare link on Transforming your Marketing.  A heartfelt thanks to all of you who have contributed to building our materials for the class by sharing your content.   I look forward to hearing your final presentations.

Creating a Successful Online Portfolio

Hello Class:
In accordance with today's presentation, here is a related article on building a successful online portfolio.

Social Media Marketing and Environmental Sustainability

Here's an article that examines the impact of social media on environmental sustainability.  Social media can help mobilize groups of people for a variety of advocacy causes as we've seen with the political ferment in the Middle East. 

NYT: Blogs Wane as the Young Drift to Sites like Twitter

Blogs are no longer the choice for those who want to express themselves online according to new findings.  See why this medium is being passed over in favor of other social media by reading this NYT article.